It's hard to separate the idea of New Orleans music and the Preservation Hall Jazz Band. They help define each other, enhancing and accentuating the culture of a city that is rooted in soulful jazz. As such, nothing was more fitting than the Preservation Hall Jazz Band closing out Voodoo Music + Arts Experience as a headliner in the Toyota Music Den.
But in the tradition of New Orleans, the Band and sponsor Toyota decided to give it a little twist. The 2016 Toyota Music Experience has really solidified Toyota's role as a true supporter of the arts, and Voodoo Fest was no exception, giving three up-and-coming local bands the incredible opportunity to perform alongside the Preservation Hall Jazz Band.
Many natives will easily recognize the names that Toyota chose - Faubourg Fouligny, New Breed Brass Band and Tank and the Bangas. After creating their own original music videos a la Toyota, the videos were shared on the Music Moves You Tumblr Page, and the Preservation Hall Jazz Band was able to select a winner.
The winner was Tank and the Bangas, who took the stage with Preservation Hall Jazz Band to a full house, and gave a riveting performance. Tank and the Bangas are the music equivalent of a good cup of gumbo, and paired with the Preservation Hall Band, it was a feast for the ears.
"Toyota is always looking for grass-roots approaches and platforms to engage with and celebrate emerging musicians," said Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A., Inc. "Partnering with one of New Orleans most influential jazz bands is a great way to help elevate an up-and-coming artist in a city with an extensive musical heritage."